Sean Baxter Portfolio

UX Research Lead & Product Strategist

I translate messy problems into tested solutions by aligning teams, running mixed-methods research, and shipping products customers use.

Before UX, I spent 15 years making film and television. That's where I learned that understanding your audience isn't optional.

Selected Work

Sports Performance Startup • AI Coaching Platform

Founder • Product Lead • Designer

How can coaches and athletes close the feedback gap and stay motivated through an AI-powered performance loop?

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Industry Panel Initiative • Research Operations Strategy

UX Lead • Research Operations • Facilitation

How can a global enterprise build continuous research infrastructure and align insights across teams?

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Seamless Access • Institutional Login UX

UX Researcher • Product Design • Usability Testing

How might we make scholarly article login seamless and frustration-free?

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Global Packaging Co • AI Product Strategy

Lead UX Research • Facilitation • Strategy

How do you align executives on AI strategy while shaping a clear product path?

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Hybrid Infrastructure Leader • SaaS-First Strategy

Lead UX Research • Facilitation • Strategy

How can SaaS and ML reframe hybrid IT management without duplicating tools?

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Agriculture Leader • eCommerce Strategy

Lead UX Research • Facilitation • Strategy

How might we design eCommerce that reflects field reality, not just list prices?

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