Product strategy · Design · Systems thinking
Turning ambiguous problems into clear product direction, useful experiences, and working systems.
I work across product strategy, design, research, and delivery, helping teams make sound decisions, build useful experiences, and create momentum from zero.
My work spans enterprise SaaS, AI strategy, research operations, and founder-led products. Before product, I spent 15 years in film and television production: a foundation in audience insight, creative collaboration, and getting complex work finished.
Evidence, not adjectives
Selected impact
0→1 product work
Build, align, and make progress visible
Sports Performance Startup
AI Coaching Platform
Built and launched a working training beta centered on the coach–athlete feedback loop, from problem validation and MVP scope through AI prototyping, roadmap, and brand.
Explore the product story →In-House ResearchOps Practice
Created a scalable research capability, operating model, and participant panel that lowered costs and accelerated evidence-based product decisions.
See the operating system →Selected case studies
Strategy, design, and execution
All nine case studies span startup, enterprise SaaS, product strategy, and service systems. PocketCoach and ResearchOps are featured above; six additional cases follow, with one earlier project in the archive.
2V • Second-Screen Media Platform
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MOX • Enterprise Packaging Workflow
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Agriculture Leader • eCommerce Strategy
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Hybrid Infrastructure Leader • SaaS Strategy
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Global Packaging Co • AI Product Strategy
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Seamless Access • Institutional Login
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Earlier work
Archive
A formative concept project from 2011, included for its early product-design practice rather than as current work.
Let's talk
Interested in working together or just want to connect? I am always open to a conversation.
Get in touchsean@baxtervision.com